P.O.F.

PROOF OF CONCEPT

Projects created by our founder demonstrating brand inspired content development.


A 6 week activation where brands + corporation were invited to advertise in a prominent fine art gallery where the walls were sectioned + sold like pages in a magazine.


A 1 night only integrated i.p. project for Absolute Vodka including performances, interactive installations + experiential content featuring musical artist Grimes + mixologist Keith Waldbauer.


An 8 month experiential project where the public was invited to stay at the Bert Rodriguez Museum + "live as an artist lived" available exclusively through Airbnb.


A year long global campaign where artists were invited to create a custom label for Becks signature beer bottles.  Featured artists include Freegums, Geoff McFetridge, M.I.A. + more.


An 60 day activation where the public was invited to visit with +/ stay overnight with a performer living inside a concept showroom created for the Bedaga bed company.


A week long interactive project where the public could engage with a performer who sat perfectly still at varying stations throughout the P3 Studio space in the main atrium of the Cosmopolitan Hotel in Las Vegas.


A 10 day online auction consisting of a curated selection of objects, artifacts and artworks from the permanent collection of the Bert Rodriguez Museum.


A permanent installation project for the Fashion Outlets of Chicago servicing + inspired by travelers from nearby Chicago's O'Hare Airport.


A 2 week long gifting suite activation developed for Grenco Science + partnering brands during Coachella.


A one night experiential project where guests were invited to sit with a performer + ask only 3 questions.


A week long performance, activation + viral campaign during Art Basel Miami Beach satirizing W Magazine's art issue featuring a nude Kim Kardashian.


A display light box for Playboy mimicking the last page of the centerfold spread where the models answer questions about their personal likes + dislikes.


A permanent project where a series of original paintings were created in collaboration with Ralph Lauren for the Beach House Bal Harbor Hotel lobby in Miami Beach.


A permanent, site specific installation for Celebrity Cruises signature flagship "Reflection".


A one night activation for Saks Fifth Avenue where a line of couture candy jewelry was created + sold to benefit a children's charity.


A one night interactive treasure hunt where guests were invited to find a performer soaking in a hidden rooftop jacuzzi.  Each guest could then make an offering, ask one question + get a free custom cocktail.


A one night experiential project at the Pump House Dallas where guests were invited to a fortune teller's style tent where a performer, soaking in a bubble bath + drinking champaign would tell you your future.


A series of images created for Volkswagen of things that match.