About.

I’m committed to putting the most thoughtful, creative, generous + meaningful ideas into the world for the benefit of all. I’m inspired to share my knowledge + experience as an artist to make the most complex ideas about who we are + why we’re here, accessible to everyone. I’m convinced that art can make everything we do in life infinitely better.

I believe through a deeper exploration of what art truly is + why it exists, we’ll have a better understanding of our role in nature + make choices that help all of us win. I think through conversation, collaboration + education, we will make everything we do mean more, + improve the lives of everyone we love, even those we think we don’t.

I intend to change the lives of everyone that is currently here, has already been + is planning to visit by changing my own (life) + sharing what happens. I want to help everyone live the most meaningful lives they can by making everything art. I could really use your help doing it. Let’s get to work.

About the artist.

A collection of news, info + media surrounding my life as an artist for the last 25 years.



Why.

I’m committed to putting the most thoughtful, creative, generous + meaningful ideas into the world for the benefit of all. I’m inspired to share my knowledge + experience as an artist to make the most complex ideas about who we are + why we’re here, accessible to everyone. I’m convinced that art can make everything we do in life infinitely better + keep us from doing the things that harm ourselves + each other.

I believe through a deeper exploration of what art truly is + why it exists, we’ll have a better understanding of our role in nature + make choices that help all of us win. I think through conversation, collaboration + education, we will make everything we do mean more, + improve the lives of everyone we love, even those we think we don’t + those who think they can’t be.

I intend to change the lives of everyone that is currently here, has already been + is planning to visit by changing my own (life) + sharing what happens. I want to help everyone live the most meaningful lives they can by finding the art in everything we do. I could really use your help doing it. Let’s get to work.

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Thoughts.

I’ve always had trouble trying to explain what I do because everyday, I have some new epiphany that seems to open up other ways of seeing what I do which, makes it infinitely harder to explain. Because I’m honestly a very dumb person, I will continue trying to explain, probably until I’m dead, from trying to explain.

Lately I’ve been thinking that my work is kind of like data collection.  But, because it’s art, it’s less mathematical + more intuitive, abstract + emotional data.  Sometimes it gets translated into physical media (like sculpture, drawings, etc.) but, most of the time I just share the raw data as a documented experience / create an art experience that gets documented + shared.  It seems like what I’ve been doing through my work is use time to frame moments in my life as art in order to think about them differently or unpack layers of meaning that exist underneath the surface.  Like using a microscope to look deeper into something but, I’m the microscope + life is what’s under it.

It’s also like I’m making history’s largest self-portrait of a human life. Which I’m “sculpting" from everything in + around me, improvising as I go, documenting + sharing it however I can. Also, because it’s art, it’s all for sale, which I think is important. Maybe there’s a chance I’m learning something meaningful about life + the evolution of consciousness that might benefit us all to know. I’m 99% sure I am but who can say? 🤷🏻‍♂️ Unless the matrix is real + by doing all of this, I am pleasing our Chinese A.I. overlords who will hopefully let me chill with them inside the internet singularity so I can continue my work forever.

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Resume.

AS NORBERTO RODRIGUEZ (the man behind the curtain)
1975 - The present.

FEATURED PROJECTS

2019 • Museum of Meaning | Mom. LA
2019 • The present. (study 02) | Standard Hollywood
2018 • Museum of Artist Cars | Venice Family Clinic LA
2018 • A Quiet Morning. | MoCA LA
2017 • This will only take a minute | N O R ( B E R T ) O inc.
2017 • To serve man. | N O R ( B E R T ) O inc.

AS BERT RODRIGUEZ (the curtain.)
SEPT 5, 1980 - MAY 30, 2016

FEATURED PROJECTS

2016 • You Don’t Know What You Got (Till it’s Gone) | eBay.com
2015 • The Bert Rodriguez Museum LA
2014 • The Go Between – Museo Di Capodimonte Napoli
2013 • Never Forget Where | Fashion Outlets of Chicago
2012 • American Exuberance | Rubell Family Collection Miami
2011 • A Meal I Make With My Mother | Moran Moran LA
2010 • A Reconciliation (Emerald City) | Perez Art Museum Miami
2009 • The Best of Bert Rodriguez Greatest Hits Vol. I | Bass Museum
2008 • Whitney Biennial | Whitney Museum of American Art New York
2007 • Intervenciones 2007 | MARTE | Museum of Art El Salvador
2006 • A Bedtime Story (The Five Chinese Brothers) | Sleepless nights Miami
2005 • Almost There: Portrait of a (Lazy) Genius | Artek Contemporaries NY
2004 • Becoming Father, Becoming Infant | Bronx Museum NY
2003 • Florida Focus: Miami Hot | Gulf Coast Museum Of Art | Largo FL
2002 • Miami in Manhattan | Wooster Projects | NY
2001 • ( ) | Fredric Snitzer Gallery Miami
2000 • Bert Rodriguez: A Pre-Career Retrospective | Centre Gallery Miami
1999 • Publikulture | Museum of Art Ft Lauderdale
1998 • Selections from the Rubell Collection | Contemporary Art Museum Tampa
1997 • Hortt 40 | Museum of Art | Fort Lauderdale FL
1996 • Invasion of Privacy | Art 1035 | Miami

FEATURED LECTURES

2018 • From thought to thing + back | Google
2016 • Art + how we evolve | Perez Art Museum Miami
2016 • How to be an artist | FORM Arcosonti.
2015 • Conceptual art + Communism Part II| Ludwig Foundation Havana
2015 • Conceptual art + Communism Part I | Casa De Las Americas. Havana
2011 • The nature of things. | Milsaps College Jackson
2010 • It’s all art to me. | University of Washington
2009 • The things I tell myself | Bass Museum of Art Miami
2008 • Service Aesthetics | Whitney Museum of American Art NY
2008 • Art + family | Le Plateau. Paris.
1999 • I’m only you. | Skowhegan School of painting + sculpture. Maine.

FEATURED COLLECTIONS

Kemper Museum of Art
Perez Art Museum Miami
Institute of Contemporary Art
Rubell Family Collection
Walker Art Center

FEATURED HONORS + AWARDS

2010 • South Florida Cultural Consortium Fellowship for Visual and Media Artists
2008 • Cartier Foundation Commission
2006 • Best Local Artist Miami Dade County
2005 • Legal Art Inaugural Artist Grant Award
2002 • Best Emerging Artist Miami Dade County
2000 • South Florida Cultural Visual Arts Fellowship Award
1999 • Skowhegan School of Painting and Sculpture Scholarship Award
1998 • Honorable Mention | mixed media | Hortt 40
1997 • Frances Wolfson Endowed Visual Arts Scholarship
1993 • New World School of the Arts Full Tuition Scholarship

FEATURED EDUCATION + RESIDENCIES

2010 • University of Washington Artist + lecture program
1999 • Skowhegan School of Painting and Sculpture
1998 • Bachelor of Fine Arts | New World School of the Arts

THANK YOU

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Media.



Bio.

Norberto Rodriguez is an accomplished artist, an aspiring healer + a secret comedian, who for the last 25 years has committed to exploring the idea that everything in life can actually be art. He’s worked in every media navigating between museum, architecture, design, retail, marketing + branding cultures, filtered through the lens of his monastic + philosophical service based practice. Rodriguez creates work intended to uncover layers of meaning in everyday objects + experiences to reveal the art already present in every aspect of our lives, allowing for others to see the creative potential in themselves.

He’s exhibited + performed in galleries + museums all over the world including the Whitney Museum of American art, the Walker Art Center, + the Bass Museum. Rodriguez has collaborated with major brands + corporations such as Google, Ebay, Airbnb + Absolut to bring museum quality experiences to consumers everywhere. Norberto continues to share his process + principles about life, art, evolution, creativity + culture through social media @norbertoinc. He also hosts an ongoing series of public + private events, seminars + workshops at the Museum of Meaning. Norberto is currently developing The present., a traveling live art experience + Art., a lifestyle brand based on the artist’s life as a collaborative, public work.

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